NEW YORK Omnicom Group’s OMD has tapped two executives from Interpublic’s Initiative to fill key roles for in the former’s West Coast operations.
Greg Castronuovo is joining OMD as managing director, OMD West. He will be based in Los Angeles, leading that office along with San Francisco and Seattle. Castronuovo replaces Monica Karo, who was promoted to president, OMD global accounts, for Apple and Nissan.
Jonathan Haber joins as U.S. director of a newly formed Los Angeles-based unit called The Factory: Ignition 3.0,
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