Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Alan Cohen, head of West Coast operations at IPG’s Initiative, has been named U.S.CEO of Omnicom’s OMD, the agencies confirmed today.
Cohen joined Initiative in 2005 to lead a new unit called Initiative Innovation. He is credited with helping lure several key accounts, including CBS and Lionsgate.
Cohen will be based in Los Angeles and report to Page Thompson, CEO of North American ops at OMD.
“I’m excited to have Alan join our management team,” said Thompson in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in