NEW YORK Alan Cohen, head of West Coast operations at IPG's Initiative, has been named U.S.CEO of Omnicom's OMD, the agencies confirmed today.
Cohen joined Initiative in 2005 to lead a new unit called Initiative Innovation. He is credited with helping lure several key accounts, including CBS and Lionsgate.
Cohen will be based in Los Angeles and report to Page Thompson, CEO of North American ops at OMD.
"I'm excited to have Alan join our management team," said Thompson in a statement. "His impressive track record of winning over clients with innovative and breakthrough ideas is a perfect fit with OMD's reputation as the leader in creativity and effectiveness."
Said Richard Beaven, worldwide CEO of Initiative: "Alan has been a key partner in establishing Initiative's position in the market over the last two years. We are grateful for the success he has helped create as part of company's wider leadership team."