Oh, Barnacles! Analyst Chops Viacom’s Ad Forecast on Nick Ratings Drop

'SpongeBob' net in Hard Eight struggle

Nickelodeon’s ratings woes took a turn for the worse on Friday, as Credit Suisse analyst Spencer Wang lowered his forecast for Viacom’s quarterly ad revenue growth, citing the recent slippage in deliveries at the kids-targeted network.

In a report to investors titled “It’s 10 P.M., Do You Know Where Your Children Are?” Wang adjusted his FYQ1 ad growth forecast for Viacom from 6 percent to 3 percent, noting that ratings for Nickelodeon’s target demo (kids 2-11) have been falling steadily since August.

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