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President Obama may want to rethink his ad strategy. Of the 22 ads the Obama for America campaign ran over the last 60 days, those attacking his GOP challenger are the least effective, according to an analysis by research firm Ace Metrix.
Four of the five lowest scoring ads overall and among independents were attack ads, while four of the five highest-scoring ads were comparison ads that contrasted Obama's economic approach to Mitt Romney's.
The Obama campaign also ran during this period two response ads.
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