NEW YORK The New York Times Magazine has signed a private wealth management firm as its first cover-wrap advertiser.
U.S. Trust, Bank of America Private Wealth Management on Aug. 10 will occupy the page wrapped around the magazine’s spine with an ad promoting its philanthropic management solutions for wealthy individuals and families.
The publisher for the last year-and-a-half has offered marketers more options and creative placements across its key print and Web properties, including section-front ads in its flagship New York Times daily newspaper.
“This ad buy illustrates how we continue to work closely with our clients to create unique executions and customized opportunities to meet their business objectives,” said Denise Warren, svp, chief advertising officer at NYT Media Group.
Last
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in