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The Network Radio Research Council, the organization that coordinates network radio’s relationship with Arbitron, released Monday (May 18) its recommendations for posting and re-rating network radio estimates produced by Arbitron’s RADAR service. For the past year, Arbitron has been gradually including PPM panelists in its heretofore all-diary-based measurement service based on more than 300,000 respondents.
The NRRC, whose members include the major radio networks such as Citadel Media, Dial Global, Westwood One and Premiere Radio Network, recommended that advertisers should post their buys based on the survey used to buy the commercial time.
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