No More Quiet Period for CBS

Les Moonves eyes 10 percent CPM hikes in upfront

Les Moonves on Wednesday broke his uncharacteristic silence, telling CBS Corp. investors that his sales team would look to secure the highest CPM increases in the upfront marketplace.

Speaking at the company’s first-quarter earnings presentation, the president and CEO predicted that this year’s upfront would share some DNA with the 2012-13 bazaar. “Pricing increases will look very similar to last year,” Moonves said, adding that CBS would look to secure rate hikes in the “high single- to low double-digit” range.

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