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The recession, emerging media channels and client procurement practices have combined to reduce the percentage of new business pitches led by search consultants, according to agency executives, trade organizations and even some consultants themselves.

At the same time, just as with agencies, marketers are pressuring consultants to cut fees, sources say. Consultants are responding by diversifying their offerings beyond their core search practices.

During the last three years, the number of publicly disclosed agency reviews launched by clients nearly doubled, according to a database compiled by the American Association of Advertising Agencies.

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