No Ads for New Nickelodeon Channel (Yet)

Programmable kids' net may opt for parent-targeted spots

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

My Nickelodeon Jr. is set to launch on Verizon in the coming months—and presumably on other systems soon thereafter—but there's one thing you won't be seeing on the network at launch: advertisements. The network is a hybrid digital/linear offering that will sit next to toddler-focused Nick Jr. on the Verizon dial, but won't feature that net's sponsor support (Nick Jr. doesn't have interstitial ads, but it does run sponsored spots aimed at parents between shows).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in