Carmaker Nissan has struck a deal with NBC to be the exclusive sponsor of the premiere episode of the network’s new series Parenthood, debuting tonight at 10 p.m.
As part of the sponsorship, NBC and Nissan have co-created four custom ad pieces that will air during the program. The Nissan Altima will also be integrated into the premiere episode and throughout future episodes of the series.
The show will be presented with limited commercial interruptions and about half the normal amount of ads that typically air in prime time.
During the episode, Nissan will be featured in four custom ads designed to further engage the consumer throughout the commercial break.
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