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NEW YORK The Nielsen Co. will use its social networking platform HeyNielsen.com to assess the appeal of this year’s batch of Super Bowl ads as they air during the game’s telecast on Fox Feb. 3.
Nielsen (parent of Adweek) launched the Hey! Nielsen platform in September 2007 as a forum for pop culture enthusiasts to share their views with each other, Nielsen clients and decision makers in the entertainment industry.
The platform currently has 32,000 members.
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