While Arbitron is busy defending the portable people meter ratings service in Miami and other top markets, Nielsen is taking the opportunity to tout its new radio ratings service in small and midsize markets. Set for release next month, Nielsen’s radio ratings will be based on samples that exceeded its own targets on average by nearly 40 percent, Nielsen reported Wednesday (July 15).
According to Nielsen’s report, all 51 Nielsen-rated markets had samples above the targeted goal.
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