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Nielsen has decided to hit the pause button on the rollout of its local people meters once it completes the installation of the local TV ratings service in the top 25 markets. In a letter to clients dated Tuesday (Dec. 16), Nielsen cited the economy as the reason for slowing down its plans to replace its meter/diary methodology with LPMs in all 56 markets.
So far, Nielsen has rolled out LPMs in 18 markets. In 2009, six additional markets will make the transition to the LPM service; Orlando, Sacramento and St.
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