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NEW YORK John Burbank has been appointed to the newly created position of chief marketing officer at the Nielsen Co., effective May 9.
Burbank joins from AOL, where he also served as CMO. He will report to Susan Whiting, evp at Nielsen.
In his new position, Burbank will responsible for the company’s strategic marketing, business development, market insights, brand development, communications and knowledge management functions.
“As we continue to integrate our world class research businesses under the well-known and trusted Nielsen name, we have created a new senior position to build our brand, and identify new businesses to support marketers,” Whiting said.
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