Nielsen Adds Live-Plus-Same-Day Data Stream for Locals

NEW YORK To the collective relief of the local TV broadcast community, Nielsen today said it is ready to add a new Live + same day data stream to its local people meter and set meter markets. The new metric, which would replace the current live metric, would be introduced in December.

Nielsen made the recommendation following a June 25 meeting and interviews with clients. But the research giant won’t push the button on the proposed metric changes until the end of this month following an open period for client feedback.

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