Nickelodeon's Jim Perry on His Network and the State of the Market

After a particularly painful ratings drop-off, Nickelodeon is turning things around. The cable network has always controlled the lion's share of the GRPs in the kids' TV market (more than 70 percent of all kids' TV budgets, in fact), and it's returning to business as usual with what sources say is about a 5 percent uptick in CPM rates for the current upfront. That's in keeping with most of cable, though broadcast this year has turned out to be flat to down as networks scramble to cover their losses after a year of terrible ratings across the board.