In a bid to streamline its customization efforts, Nickelodeon is merging its ad sales and integrated marketing units, forming a new alloy dubbed the Ad Sales and Marketing Solutions group.
Effective today, the ASMS team will serve as the clients’ primary point of contact at Nickelodeon. Over the next few weeks, Jim Perry, evp, 360 brand sales, Nickelodeon/MTVN Kids and Family Group, will delineate the new structure for the network’s media agency partners and sponsors.
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