For the first time in a while, Nickelodeon can say that its ratings are recovering—the kids' network is back up 5 percent year-over-year in its key demo after a disastrous free-fall that lasted through most of 2011 and 2012 (the network was down 22 percent in kids 6-11 year-over-year for the whole of 2012). February has seen the Nick dust itself off—it's up 5 percent in kids 2-11 and off only 1 percent in kids 6-11— and now is rolling out a big slate of new programming as its parent company fights to keep it on the air in Cablevision households.
Jim Perry, head of ad sales at Nick, said that the kids' network was reaching out to new categories—some new to the network, others new to the kids' marketplace entirely.
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