Honda has become the official vehicle of the National Hockey League in a three-year deal that includes advertising on NHL.com and during game telecasts on Versus and NBC.
The deal also includes on camera visible signage at game locations and on-site displays of Honda vehicles at select events.
Honda began its involvement with the NHL when it became the presenting sponsor of Honda Center, the home of the Anaheim Ducks, in 2006. This new agreement integrates Honda with all of the NHL teams and the NHL
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in