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NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs.
Part of the "Every Game. Every Night. Don't Miss a Moment" campaign, the promotion features 32,768 "Lord Stanley's Cup Diddly-Umptious Bracket Bar" chocolates—one for each possible bracket outcome of the 16-team tournament.
Here's what the Cup Diddly-Umptious Bracket Bar will look like
The goal is to tout the 105 playoff games available on NBC, NBCSN, NHL Network, USA Network, CNBC and streaming on NBC Sports Live Extra.
"We're playing off the bracket success of college basketball's March Madness," said John Miller, CMO of NBC Sports Group.
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