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NFL Paydirt Pays Off

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The National Football League is off to a solid start on television this season, with all four networks up in viewers through the first four weeks versus last year.

Especially impressive are Sunday afternoon national game broadcasts, averaging a 13.7 household rating for CBS and 13.0 for Fox. If those telecasts fell into prime time, the games would respectively rank first and third among all network prime-time entertainment programming (ABC