As it gets set to kick off its sixth season of Thursday Night Football on Nov. 10, NFL Network is close to selling out its eight-game prime-time slate.
According to David Pattillo, the NFL’s vice president of media sales, the net has sold more than 80 percent of its in-game inventory, holding back spots in the latter half of the schedule to accommodate scatter buys.
Auto, retail, and QSR have been particularly active in the lead-up to TNF, and studio clients are also a big part of the mix.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in