For NBC, the National Football League’s flex schedule rules can’t kick in soon enough.
Last night’s Sunday Night Football matchup (Colts-Texans) delivered relatively modest fast national ratings, drawing 15.6 million viewers and a 5.7 rating among adults 18-49. By comparison, the year-ago Dallas-Atlanta broadcast drew 18.6 million viewers and a 7.3 in the demo.
While the AFC South battle undoubtedly will be adjusted upward upon application of time zone adjusted deliveries—last season’s Cowboys-Falcons game improved 16 percent to an 8.5
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