Taking advantage of a soft ad market, Nexstar launched Monday (Oct. 12) a campaign promoting the advantages of advertising on local TV stations. The campaign, “101 Reasons TV Advertising Works,” is airing across the company’s 63 TV stations in 33 markets.
To target advertisers, :10 to :20 spots are customized for the specific market and station.
TV stations have taken huge hits this year, posting double-digit revenue declines. At the halfway point, spot TV was down 26.3
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