Nexstar Broadcasting Group announced plans Thursday (Jan. 15) for its newest acquisition in Little Rock, Ark. Soon after Nexstar closes on KWBF-TV, the MyNetworkTV affiliate in the market, Nexstar will relaunch the station on Feb. 1 with new call letters, KARZ-TV, new local programming from other Nexstar stations in the market and the state, and an upgraded signal.
In addition to airing MyNetworkTV programming, Z-42 will also air the First in Prime, a one-hour, prime-time local newscast produced by Z-42's duopoly partner in the market, KARK-TV, Nexstar's NBC affiliate. Airing at 7 p.m., Nexstar is betting the program will drive the viewership of Razorback Nation, coverage of University of Arkansas sports originating live from KNWA-TV, Nexstar's NBC affiliate in nearby Fayetteville.
"We intend to superserve the local community, as viewers will see more local programming including local sports and expanded segments from the award-winning KARK News teams. KARZ-TV's full power signal will also represent an upgrade over the station's existing signal in the market, allowing more viewers to receive great programming and sporting events in high definition, while creating a deeper platform for advertisers to reach local consumers," said Perry Sook, president and CEO for Nexstar.
With the launch of KARZ, Little Rock will become the 19th market in which Nexstar owns and or operates more than one station, and KARZ will become the 51st station, among 29 markets, in Nexstar's portfolio.