New ESPN Series Shows How O.J. Simpson Changed Advertising—and It Changed Him

Hertz ads, not football, made 'the Juice' a superstar

If you thought FX's superb The People v. O.J. Simpson was the definitive TV miniseries about the NFL star turned criminal, you ain't seen nothing yet.

Just wait until tomorrow, when ABC airs the first part of O.J.: Made in America, a stunning 10-hour ESPN documentary series from director Ezra Edelman, who delves into Simpson's entire life and sets his NFL and Hollywood successes and subsequent murder trial against the turbulent backdrop of L.A. and race in the 1950s and '60s.

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