The Audit Bureau of Circulations, anticipating the growth of e-reading devices like the Apple iPad, has expanded its definition of digital magazines to accommodate the shift.
The ABC originally defined a digital magazine as an exact replica of the printed version, and had in mind magazines delivered on PCs, not the forthcoming tablets with their wide range of interactive and multimedia capabilities.
The new language, adopted at the bureau’s board meeting last week, says a digital magazine has to contain the same content and advertising as its print counterpart but doesn’t need to be identical in layout to the print version to be counted as paid circulation.
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