New Ad Net Registers With Consumers

NEW YORK Armed with two years of purchase data for 80 million individual consumers, Catalina Marketing is this week launching a new in-store ad network called the Pointer Media Network.

The information comes from frequent shopper cards covering most of the nation’s supermarket chains, thousands of drugstores and other retailers.

St. Petersburg, Fla.-based Catalina — which until now has focused on promotion and couponing dollars — is positioning the service as possibly the first operational, wide-scale addressable network to instantly customize ads to consumers based on past purchasing patterns.

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