As broadcasters begin developing projects for fall 2009, one of the first trends to emerge from that process is a clear reliance on established brands. But even though remakes and brand extensions often require less risk on the part of the networks, several executives said there are still plenty of hurdles that could wind up sinking most of these ideas
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in