Nets Prime the Pump

Broadcast networks unveil ambitious slates

Trying to gauge the quality of a 22-episode television series by watching three minutes of foot-age culled from the pilot is akin to declaring your major when you’re in kindergarten. And yet, this is what media buyers and clients do every year in May, when the five English-language broadcast networks host their respective up-front presentations in New York.

Sure, even an untrained eye can spot a stinker from the cheap seats in Avery Fisher Hall. Last year, an audible groan rose up after ABC teased the cross-dressing comedy series Work It, an outburst that was followed in short order by a good deal of nervous giggling.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in