Netflix, CBS and Fox Execs Detail Their Plans for Streaming and Advertising in 2017

Talking mergers, growth and ad revenue

This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of TV—which means TV's top executives have a lot to reflect on as they plot for 2017.

And that's what many of them did at the UBS Global Media and Communications Conference, which kicked off today in New York. Here are some of the Day 1 highlights:

Netflix doubles down—again

Netflix is bigger than ever—chief content officer Ted Sarandos said the company currently has 30 scripted series in various stages of production.

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