Nearly Everything Is Branded at Comic-Con

Bates Motel bathroom door, Teen Wolf WiFi

Attendees may show up at San Diego Comic-Con as superheroes, but they turn into advertisements as soon as they walk through the fan-stuffed door and onto the floor of the convention center.

As folks settle in to wait for the doors to open, they awkwardly flirt, adjust their free backpacks—each of which comes with a detachable cape advertising a Warner Brothers property (from The Lego Movie to DC Comics to The Vampire Diaries) and admire or mock the costumed attendees nearby.

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