NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations

All networks will present May 16 at Radio City Music Hall

The broadcast upfront week just got a lot more interesting—and a little bit shorter.

NBCUniversal has decided to merge its NBC, Telemundo and NBCU cable entertainment upfronts into a single NBCU presentation, which will be held on Monday, May 16 at New York's Radio City Music Hall. The news was first reported by The Hollywood Reporter.

Traditionally, NBC has had the Monday Radio City upfront to itself, with Telemundo following on Tuesday evening, and NBCU cable wrapping upfront week with a Thursday afternoon event at the Javits Center.

Now, Linda Yaccarino, chairman, advertising sales and client partnerships for NBCUniversal, will make just one upfront pitch to advertisers and buyers that week instead of three separate ones.

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