NBCU Taps Turner's Linda Yaccarino as Cable Ad Sales Chief

Will take over for NBCU ad exec Dave Cassaro

Turner Entertainment’s top sales and marketing exec, Linda Yaccarino, is reportedly taking over as NBCU’s new head of cable advertising from current ad chief Dave Cassaro, the New York Post reported.

Turner announced yesterday through an internal memo that Yaccarino would be leaving to pursue “new professional opportunities” after her contract as the company’s executive vp for sales expires at the end of this year. Yaccarino joined Turner Broadcasting in 1993 and has been in charge of ad sales for TNT, TBS, and TruTV.

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