NBCU Sites See Traffic Surge

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

LOS ANGELES A trio of unrelated events conspired to give NBC Universal record traffic at three Web locations: CNBC.com, NBC.com and iTunes.

Instability on Wall Street this week made CNBC.com a prime destination, attracting the site’s largest audience ever, according to internal data provided by Omniture.

Tina Fey’s Saturday Night Live spoof of vice presidential candidate Sarah Palin gave NBC.com its most-watched viral video ever. The clip not only topped past favorites, but managed to outdo copies uploaded to YouTube.

Users of Apple’s popular digital storefront iTunes have no problem locating NBCU’s TV shows now that a new deal between the companies on Sept.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in