NBC Universal said today (July 29) that it has sold 96 percent of its Summer Olympics advertising inventory, with the first telecast just 19 days away.
NBCU has set an ad revenue target of north of $1 billion for the 2008 Games.
Seth Winter, svp sales, NBC Sports & Olympics, said sales have picked up so strongly that "we will soon reach the point where we will hold back inventory to sell during the games."
Among the categories seeing strong advertiser interest in the recent weeks are movies, consumer electronics, corporate imaging, telecommunications and retail.
NBCU will televise a total of 3,600 hours of coverage across all of its TV networks and an online.
"Advertisers across a broad spectrum of categories, recognize the power of the Olympic brand and the opportunity to engage a mass audience," Winter said. Sales for the Olympics stalled a bit earlier this year, but picked up during the upfront selling period in May and June and have continued to be steady as the Games telecasts get closer.
The opening ceremonies air on Sunday, August 17.