Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Less than a year after being tapped to lead NBCUniversal’s cable and digital ad sales efforts, Linda Yaccarino is assuming oversight of the company’s broadcast sales business.
In her new role as president of advertising sales for NBCUniversal, Yaccarino will report directly to CEO Steve Burke. She previously answered to two executives: NBCU Cable Entertainment/Cable Studios chair Bonnie Hammer and NBCU Entertainment and Digital Networks/Integrated Media chair Lauren Zalaznick.
“Linda is an outstanding executive with the proven ability to maximize the value of a portfolio of assets in a complex marketplace,” Burke said, by way of announcing the promotion.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in