Less than a year after being tapped to lead NBCUniversal’s cable and digital ad sales efforts, Linda Yaccarino is assuming oversight of the company’s broadcast sales business.
In her new role as president of advertising sales for NBCUniversal, Yaccarino will report directly to CEO Steve Burke. She previously answered to two executives: NBCU Cable Entertainment/Cable Studios chair Bonnie Hammer and NBCU Entertainment and Digital Networks/Integrated Media chair Lauren Zalaznick.
“Linda is an outstanding executive with the proven ability to maximize the value of a portfolio of assets in a complex marketplace,” Burke said, by way of announcing the promotion. “I am pleased to have her leading the sales strategy for our company, offering advertisers innovative opportunities to partner with the best brands in the business.”
With her promotion, Yaccarino adds the NBC flagship’s $4 billion sales portfolio to a roster of cable networks that includes the top-rated USA Network and demo-friendly outlets such as Bravo, E! and Syfy.
Consolidating all activity under a single executive streamlines NBCU’s overall sales operations, allowing for a more efficient cross-network and cross-platform transactional environment. The unilateral structure effectively reverses the bifurcated broadcast/cable template established by Comcast in the days leading up to its January 2011 acquisition of NBCU.
Expected to stay on under the new hierarchy is 22-year NBCU vet Marianne Gambelli, president of NBC broadcast sales. The division includes news and sports. Effective immediately, Gambelli will report to Yaccarino.
Yaccarino joined NBCU from Turner in October 2011.
“I joined NBCUniversal because of my belief in the incredible power of this portfolio and to work with the strongest sales team in the business and I’m proud of what we’ve been able to accomplish,” Yaccarino said. “As a unified sales team, our goal is to collaboratively develop the most creative solutions to move our clients’ businesses forward.”