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Comcast’s NBCUniversal recently managed to extend its deal for TV rights to National Hockey League games. Now, it’s getting involved with the NHL’s (rather head-scratching) new venture: superheroes.
The Los Angeles Times reports that NBCU has struck a deal with Guardian Media Entertainment, which owns the Guardian Project, a new superhero franchise created by Stan Lee and the NHL. The hockey-inspired crime fighters were first unveiled during the NHL All-Star Game, which was carried by NBCU’s Versus channel (soon to be renamed).
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