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NBCUniversal ad sales head Linda Yaccarino has created four new titles on the company's ad sales roster, adding muscle to a team that has been growing since she arrived at the conglomerate, just prior to last year's upfront presentations, from NBCU cable rival Turner.
NBCU cut some 500 staffers in Q4 last year; almost simultaneously, it added new ad sales pros. Now Yaccarino, head of sales for all television properties including broadcast, is bringing in yet more staff from disparate parts of the advertising world to amp up its broad portfolio.
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