NBC Sports is teaming up with 7-Eleven for a major promotion that will send four 7-Eleven customers and their guests to watch the live production of NBC's Football Night in America studio show that airs prior and at halftime of NBC's Sunday Night Football telecasts.
Mike McCarley, vp, marketing, promotions and communications, NBC Universal Sports & Olympics, is hoping the partnership and promotion will not only reach avid football fans and regular SNF telecasts, but also "millions of casual fans."
"Sunday Night is Football Night is not just for die-hard fans but for their friends and family who gather around the TV and watch the game as a social occasion," McCarley said.
"Partnering with with 7-Eleven allows us to reach millions more avid and casual football fans each week and allows those fans to stock up for Sunday night's big matchups."
In-store promotions in more than 6,000 7-Eleven stores will include special cups and hot dog containers that are preprinted with the 2008 NBC Sunday Night Football game schedule. Customers will also be able to enter a sweepstakes and each week, a customer will be randomly selected to win a trip for two to New York City to visit the pregame show.
The promotion will be labeled Big Match-Up Promotion. In addition to national winners, local promotions at individual stores will include contests to win free tailgate party packs and game tickets.