Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Final live plus same-day numbers for NBC's Monday night Olympics coverage are in, and linear viewership remained down from 2012 and 2008. The network delivered 29.8 million total prime-time viewers Monday, an 8.5 percent decline from the first Monday of the London Olympics in 2012 and a 4 percent decline from the first Monday of the 2008 Beijing Games.
That's not particularly good, but it's also not as bad as the declines of Rio's previous nights.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in