NBC Local Makes Changes at Top | Adweek
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NBC Local Makes Changes at Top

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NBC Local Media announced Monday (June 7) changes at the top of its management ranks as the group prepares to roll out 24/7 digital lifestyle channels across its station portfolio.

Former WNBC-TV general manager Tom O'Brien was named to the newly created position of executive vp of Nonstop Network.

Michael Jack, former president and general manager of WRC in Washington, D.C. since 2002, will succeed O'Brien at NBC's New York flagship. Both report to John Wallace, president of NBC Local Media.

In his new position, O'Brien will lead the launch of new digital channels across the division using New York Nonstop as the group's model. The digital TV side channel, which launched in New York in March under O'Brien's leadership, features short pod-like segments of programming interspersed with news updates every 15 minutes, with on-screen widgets for time and temperature. NY Nonstop also airs programming from LX.TV, NBC's local lifestyle production arm.

“The development and launch of NY Nonstop has been a great success for us in New York, and Tom’s leadership will be invaluable as we develop this important property for our other stations across the country. This will further our commitment to provide even more local news and programming to our communities,” said Wallace.

Jack will oversee all of NBC Local Media's New York-based assets, including the WNBC, the local Web site and digital channels. A replacement for Jack in Washington, D.C. will be named shortly.