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The 2013-14 Upfront

NBC Cancels Freshman Drama Deception

Network cutting off dead weight as fall schedule begins to take shape

As it continues to piece together its fall broadcast schedule, NBC on Wednesday closed the books on one of its freshman dramas.

NBC has elected not to renew the sudsy midseason drama Deception, making it the third new scripted series the network has canceled since the season began. Three months after putting the veterinarian sitcom Animal Practice to sleep, NBC in February put the kibosh on the Jekyll-and-Hyde psychodrama Do No Harm.

Actress Meagan Good, who played the lead role on Deception (Det. Joanna Locasto), confirmed the cancelation early Wednesday evening. In a WhoSay post linked to her Twitter account, Good wrote, “I'm sorry everyone... I just wanted to let you know that NBC has decided not to renew DECEPTION... and I just wanted you guys to hear from me first...” Good went on to thank her fans for their support before closing out with a nod to the network: “Thank you NBC for the Opportunity—I'm definitely better for it!”

Premiering Jan. 7 in place of the on-hiatus newcomer Revolution, Deception bowed to 5.66 million viewers and a 2.0 rating in the 18-49 demo. The show never really caught on with viewers, averaging just 3.63 million viewers and a 1.3 in the dollar demo over the course of 11 episodes.

Unlike Revolution, Deception wasn’t afforded the luxury of a cushy lead-in. Per Nielsen live-plus-same-day data, The Biggest Loser drew roughly half the audience of The Voice.

Deception was one of the season’s more economical buys. According to SQAD NetCosts data, the show commanded an average unit cost of around $70,000 per 30-second spot.

NBC is also said to have passed on a number of pilots that were in contention for a spot in its 2013-14 lineup. Among these are the Charlize Theron period drama Hatfields & McCoys and The Sixth Gun, a supernatural western helmed by Lost’s Carlton Cuse.

NBC will be the first to lay out its fall broadcast schedule, presenting to media buyers and clients on Monday, May 13, at 11 a.m. EDT.

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