NBC has given permission for an advertising agency to purchase a 30-second commercial spot on the Super Bowl to be carved up by a variety of marketers.
The Los Angeles-based agency, Cesario Migliozzi, intends on paying the going rate, $3 million, and cutting a commercial that pushes eight different products simultaneosly, guaranteeing marketers that each of their logos will appear on screen the entire 30 seconds.
The scheme would mark the first time a co-operative spot is used during the Super Bowl.
First, though, Cesario Migliozzi must line up eight marketers willing to shell out $395,000 apiece to share a 30-second commercial on the Super Bowl, which last year attracted 98 million viewers in the U.S.
NBC
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