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A powerhouse ad market and double-digit ratings gains primed the pump for a quick sellout of TNT’s 2011 NBA All-Star Game Weekend.
As evidenced by a swell of automotive, beer and movie dollars, demand for a piece of pro basketball’s annual celebration of itself was so great that Turner Sports has raked in an estimated $36.5 million in All-Star ad sales, a leap of 25 percent versus last year’s take.
“This is probably the strongest sports marketplace in history,” said Jon Diament, Turner Sports evp, ad sales and marketing, adding that NBA on TNT dollars are up 30 percent.
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