NBA Signs Ad, Marketing Deal With Right Guard | Adweek NBA Signs Ad, Marketing Deal With Right Guard | Adweek
Advertisement

NBA Signs Ad, Marketing Deal With Right Guard

Advertisement

The NBA has signed a new multi-year marketing agreement with Right Guard, which will make it the official deodorant of the league and result in both print and TV ads beginning this month.

Right Guard has signed New Orleans Hornets All-star guard Chris Paul as its spokesman, and he will appear in both print ads and in TV commercials during the NBA Finals on ABC, which are currently underway between the Boston Celtics and Los Angeles Lakers.

As part of the deal, Right Guard will run in-store promotions beginning next fall in conjunction with the NBA, and will be integrated within NBA.com