NBA Finals Lead Weekend Ratings | Adweek NBA Finals Lead Weekend Ratings | Adweek
Advertisement

NBA Finals Lead Weekend Ratings

Advertisement

THE PROGRAMMING INSIDER

Monday, June 7, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Summer on Cable

_______________________________________________________________________
 

Prime-Time Ratings:

Weekend Highlights

 
Friday 6/04/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   3.6/ 7

NBC 2.9/ 6
ABC 2.6/ 5
Fox    1.6/ 3
CW    0.7/ 1
 

CBS: 5.42 million, NBC: 4.50, ABC: 4.03, Fox: 2.08, CW: 1.16

 

-Adults 18-49:

CBS and NBC: 1.2 rating/4 share each, ABC: 1.0/ 4, Fox: 0.7/ 3, CW: 0.7/ 1

 
--------------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

 
----------
 

-Friday’s Winners:

Nothing
 

-Friday’s Losers (excluding repeats):
2010 Scripps National Spelling Bee (ABC), Friday Night Lights (NBC), Past Life (Fox), Dateline (NBC), 20/20 (ABC)

 
----------
 

-Ratings Breakdown:

CBS led the low-rated Friday troops (tied with NBC among adults 18-49) with its combination of a repeat of relocated Medium (Viewers: #2, 4.03 million; A18-49: #2t, 0.9 rating/ 4 share), which is not strong enough to anchor the evening next season, the season-premiere of Flashpoint (Viewers: #1, 6.09 million; A18-49: #1, 1.3/ 5), and a burn-off episode canceled Miami Medical (Viewers: #1, 6.14 million; A18-49: #1t, 1.3/ 4). Flashpoint is worthy of positive mention for the double-digit growth out of the Medium encore. 

 

NBC’s critically acclaimed but minimally seen Friday Night Lights opened the evening with just 3.81 million viewers (#3) and a 1.1/ 4 among adults 18-49 (#1) at 8 p.m. Yes, that 1.1 rating was enough to win the time period in the demo! Next was a two-hour edition of Dateline at 4.85 million viewers and a 1.3/ 4 among adults 18-49 from 9-11 p.m., with the half-hour breakdown as follows:

 
Dateline (NBC)

 9:00 p.m. – Viewers: 4.40 million (#2), A18-49: 1.1/ 4 (#2)

 9:30 p.m. – Viewers: 4.88 million (#2), A18-49: 1.3/ 4 (#2)

10:00 p.m. – Viewers: 5.08 million (#2), A18-49: 1.3/ 5 (#1t)

10:30 p.m. – Viewers: 5.03 million (#2), A18-49: 1.3/ 4 (#1t)

 

Over at ABC, annual special The 2010 Scripps National Spelling Bee limped along with 3.81 million viewers and a 0.9/ 3 among adults 18-49 from 8-10 p.m., with the half-hour breakdown as follows:

 
The 2010 Scripps National Spelling Bee (ABC)

8:00 p.m. – Viewers: 4.06 million (#1), A18-49: 0.8/ 3 (#2t)

8:30 p.m. – Viewers: 3.95 million (#2), A18-49: 0.9/ 3 (#2t)

9:00 p.m. – Viewers: 4.14 million (#3), A18-49: 1.0/ 4 (#3)

9:30 p.m. – Viewers: 3.10 million (#3), A18-49: 0.8/ 3 (#3t)

 

Capping off the evening for ABC was veteran newsmagazine 20/20 at 4.46 million viewers (#3) and a 1.2/ 4 in the demo (#3) at 10 p.m.

 

Elsewhere, Fox burned off another episode of canceled drama Past Life, which barely delivered with 2.01 million viewers (#4) and a 0.7/ 3 among adults 18-49 (#4) at 8 p.m. A repeat of House followed with a similar 2.15 million viewers (#4) and a 0.8/ 3 in the demo at 9 p.m. (#4). And The CW aired repeats of Smallville (Viewers: #5, 1.04 million; A18-49: #5, 0.4/ 2) and the compatible Supernatural (Viewers: #5, 1.27 million; A18-49: #5, 0.4/ 1).

 

As a reminder, here is what you will be seeing on Friday nights in the fall (with new shows capped and bolded).

 
ABC

 8:00 p.m. SECRET MILLIONIARE (new network)

 9:00 p.m. BODY OF PROOF

10:00 p.m. 20/20
 
CBS
 8:00 p.m. Medium (new time)
 9:00 p.m. CSI: NY (new day and time)
10:00 p.m. BLUE BLOODS
 
NBC
 8:00 p.m. Who Do You Think You Are? / SCHOOL PRIDE
 9:00 p.m. Dateline
10:00 p.m. OUTLAW
 
Fox
 8:00 p.m. Human Target (new day)
 9:00 p.m. The Good Guys (new day and time)
 
CW
 8:00 p.m. Smallville
 9:00 p.m. Supernatural (new day)
 
 
Source: Nielsen Media Research data
 
--------------------
Saturday 6/05/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

Fox    2.7/ 5
CBS   2.4/ 5
ABC 1.5/ 3
 
-Total Viewers:

NBC: 4.77 million, Fox: 4.24, CBS: 3.45, ABC: 2.21

 
-Adults 18-49:

Fox: 1.4 rating/6 share, NBC: 1.4/ 5, ABC and CBS: 0.6/ 2 each

 
---------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

 
---------------
 

-Saturday’s Winners:

 

-Saturday’s Losers (excluding repeats):

Three Rivers (CBS) and the night overall.

  
----------
 

-Ratings Breakdown:

As expected, there was nothing of note on this sleepy early summer Saturday with NBC the most-watched network (at under 5-million viewers) and NBC and Fox tied for first among adults 18-49 (in rating). NBC aired three repeat hours of America’s Got Talent, which averaged 4.77 million viewers and a 1.4 rating/5 share among adults 18-49 from 8-11 p.m. And Fox ran its perennial combination of Cops (original and repeat – Viewers: #1, 3.99 million; A18-49: #1, 1.4/ 6) and America’s Most Wanted (Viewers: #2, 4.50 million; A18-49: #1t, 1.4/ 5), which will probably outlive us all. 

 

In return series news, the first of the remaining original episodes of canceled CBS medical drama Three Rivers was barely on the charts with 3.07 million viewers (#3) and a 0.5/ 2 among adults 18-49 (#3) at 8 p.m. Next on the Eye net was a repeat of Medium (Viewers: 2.74 million; A18-49: #3, 0/.6/ 2 at 9 p.m.), followed by long-running 48 Hours Mystery second in the 10 p.m. hour with 4.53 million viewers and a 0.9/ 3 among adults 18-49. 

 

Elsewhere, ABC filled this bland night with repeats of The Bachelorette (Viewers: #4, 1.72 million; A18-49: #4, 0.5/ 2 from 8-10 p.m.) and a repeat of Castle (Viewers: #3, 3.21 million; A18-49: #3, 0.7/ 3 at 10 p.m.). 

 

Unfortunately, the networks refuse to step up to the plate on Saturday and will fill the night with same programming in fourth quarter 2010 as follows:

 
ABC

 8:00 p.m. Saturday Night Football

 
CBS

 8:00 p.m. Crimetime Saturday (drama repeats)

 9:00 p.m. Crimetime Saturday (drama repeats)

10:00 p.m. 48 Hours Mystery
 
NBC

 8:00 p.m. Encore programming

 9:00 p.m. Encore programming

10:00 p.m. Encore programming
 
Fox

 8:00 p.m. Cops

 9:00 p.m. America’s Most Wanted

 

Source: Nielsen Media Research data (R = repeat)

 
-------------------------
 
Sunday 6/06/10
 

              HH
          Rtg/Shr

ABC 8.8/15
CBS   4.7/ 8
NBC 3.6/ 5
Fox    2.2/ 4
 
----------
 

-Note: The year-to-year overnight comparisons were not available today. 
 

----------
 

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, June 7, 2010.   

 
----------
 

-Yesterday’s Winners:

NBA Finals, Game 2 (ABC)
 

-Yesterday’s Losers (excluding repeats):

Jimmy Kimmel Live (ABC), The Making of The Wizarding World Of Harry Potter (NBC), Til Death (Fox), Dateline (NBC), Sons of Tucson (Fox)

 

 ----------

-Ratings Breakdown:

ABC stood well above the Sunday competition with Game 2 of the NBA Finals at an approximate 10.9 rating/18 share in the overnights for the primetime portion from 8-11 p.m. Compared to game one on Thursday (10.4/18 for the entire game), this was an increase of five percent. Here is the half-hour breakdown:

 
NBA Finals, Game 2
8:00 p.m.: 7.9/14 (#1)
8:30 p.m.: 9.7/16 (#1)
9:00 p.m.: 11.1/18 (#1)
9:30 p.m.: 10.4/16 (#1)
10:00 p.m.: 12.3/19 (#1)
10:30 p.m.: 13.9/22 (#1)
 

Earlier in the evening on ABC was another prime-time edition of Jimmy Kimmel Live (#2: 2.2/ 4 at 7 p.m.), which just does not resonate outside of late night, and the 7:30 p.m. NBA Countdown (#2: 2.8/ 5 at 7:30 p.m.). Keep in mind, of course, that results for any live sporting event are always approximate.  

 

In the distant No. 2 spot in the overnights was CBS with its line-up of 60 Minutes (#1: 7.6/14 at 7 p.m.) and repeats of Medium (#3: 3.6/ 7), The Good Wife (#3: 3.6/ 6) and Cold Case (#3: 3.9/ 7) from 8-11 p.m. NBC opened the evening with half-hour special The Making of The Wizarding World Of Harry Potter (#3: 2.0/ 4), which was not so special, followed by a half-hour edition of Dateline (#3: 2.7/ 5) and game five of The Stanley Cup Finals, which averaged an estimated 4.0/ 7 in the overnights from 8-11 p.m. Here is the half-hour breakdown:

 

Stanley Cup Finals, Game 5 (NBC)

8:00 p.m.: 3.4/ 6 (#3)
8:30 p.m.: 4.2/ 7 (#2)
9:00 p.m.: 3.7/ 6 (#2)
9:30 p.m.: 4.7/ 7 (#2)
10:00 p.m.: 3.6/ 6 (#3)
10:30 p.m.: 4.3/ 7 (#2)
 

Over at Fox, sitcoms Til Death (#4: 1.5/ 3) and Sons of Tucson (#4: 1.4/ 2) clearly earned their cancellation stripes in the 7 p.m. hour. Next was a repeat of The Simpsons (#4: 2.5/ 4 at 8 p.m.), followed by repeats pf The Cleveland Show (#4: 2.3/4 ), Family Guy (#4: 2.8/ 4) and American Dad (#4: 2.5/ 4) from 8:30-10 p.m.

 

As a reminder, here is what you will be seeing on Sundays this fall:

 
ABC

 7:00 p.m. America’s Funniest Home Videos

 8:00 p.m. Extreme Makeover: Home Edition

 9:00 p.m. Desperate Housewives

10:00 p.m. Brothers & Sisters
 
CBS

 7:00 p.m. 60 Minutes

 8:00 p.m. The Amazing Race

 9:00 p.m. Undercover Boss

10:00 p.m. CSI: Miami (new day)
 
NBC

 7:00 p.m. Football Night in America (to 8:20 p.m.)

 8:20 p.m. Sunday Night Football

 
Fox

 7:00 p.m. The OT

 8:00 p.m. The Simpsons

 8:30 p.m. the Cleveland Show

 9:00 p.m. Family Guy

 9:30 p.m. American Dad

 
Source: Nielsen Media Research data
____________________________________________________________________________
 
Ratings Box:
What’s Hot/What’s Not
 
-Strong Returns for USA’s Burn Notice and Royal Pains:

USA dramas Burn Notice and Royal Pains returned on a high note on Thursday, June 3, with the season-premiere of Burn Notice at a record performance in total viewers (6.62 million), adults 18-49 (2.57 million), adults 25-54 (2.93 million) and adults 18-34 (1.20 million) at 9 p.m. ET. The second-season premiere of lead-out Royal Pains at 10 p.m. ET, meanwhile, built from its series-premiere by five percent in total viewers (5.84 million) and adults 25-54 (2.64 million), three percent in adults 18-49 (2.36 million) and two percent in adults 18-34 (1.11 million). 

 
-Record The Real Housewives of New York City:

The third season-finale of Bravo’s The Real Housewives of New York City on Thursday reached a new zenith with 2.64 million total viewers and 1.76 million adults 18-49. Comparably, that was an increase of 16 percent and 30 percent, respectively, over the season two ender. 

 
-iCarly and Victorious Continue to Score on Nick:

A one-hour installment of Nickelodeon favorite iCarly on Friday, June 4 rose to 7.52 million viewers at 8 p.m. ET -- the most-watched performance for an entertainment series on cable this quarter to-date. Lead-out Victorious at 9 p.m. ET remains an ample performer, with an approximate 6-million viewers -- its most-watched performance to-date.

 
Source: Nielsen Media Research data
____________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 

Monday 6/07/10

 
ABC:

 8:00 p.m. The Bachelorette (two hours)  

10:00 p.m. True Beauty
 
CBS:
8:00 p.m. How I Met Your Mother (R)

 8:30 p.m. Rules of Engagement (R)

 9:00 p.m. Two and a Half Men (R)

 9:30 p.m. The Big Bang Theory (R)

10:00 p.m. CSI: Miami (R)
 
NBC:

 8:00 p.m. Last Comic Standing (season premiere, two hours)

10:00 p.m. Persons Unknown (series premiere)
 
Fox:

 8:00 p.m. Lie to Me

 9:00 p.m. The Good Guys

 
CW:

 8:00 p.m. One Tree Hill (R)

 9:00 p.m. Gossip Girl (R)

 
New Program Descriptions
 
Persons Unknown (NBC)

A group of seven strangers come together to solve the puzzle of their lives in this one-hour mystery drama. The ensemble cast includes Alan Ruck (Spin City), Jason Wiles (Third Watch), Daisy Betts and Gerald Kyd. 

 
_____________________________________________________________________
 

TV Tidbits:

Notes of Interest
 

-Hallmark Channel Remembers Rue McClanahan:

Hallmark Channel will honor Rue McClanahan with a mini 9-11 a.m. Golden Girls marathon beginning today and airing through Friday. 

 

-CMT Announces Summer Programming Plans:

Cable net CMT will air a variety of music-driven programs this summer including all new episodes of The Singing Bee beginning on Wednesday, June 9 at 10:30 p.m., CMT Crossroads: John Mayer and Keith Urban (Friday, June 18, 10 p.m. ET) and The Steve Miller Band and Kenny Chesney (Friday, July 9, 9 p.m. ET), and new episodes of Invitation Only, CMT Top 20 Countdown and CMT Insider. In addition, the CMT Big Music Weekend, featuring new videos from country’s biggest artists, will be featured from Friday, June 18 to Sunday, June 20.  

 

-Correction:
Rue McClanahan’s last regularly schedule role was as the family matriarch, Peggy Ingram, on 2008 Logo drama Sordid Lives, and not The WB drama Safe Harbor as reported on Friday.

______________________________________________________________________
 

TV Trivia Time:

Summer on Cable

 

Which one of the following established cable series is not scheduled to air in originals this summer?

 
After the Catch (Discovery)
The Closer (TNT)
Hung (HBO)
Mad Men (AMC)
Monk (USA)
 

The answer to Friday’s question…

 

Which one of the following five choices was not the actual title of a regularly scheduled TV series?

 
Cold Feet
Cool Million
The Hot L Baltimore
Scorch
Warm Springs
 

Is: e) Warm Springs, which was a 2005 made-for TV movie on HBO with Kenneth Branagh as Franklin Delano Roosevelt and Cynthia Nixon as his wife Eleanor. As for the real shows:

 
-Cold Feet (NBC): 1999
-Cool Million (NBC): 1972-73
-The Hot L Baltimore (ABC): 1975
-Scorch (CBS): 1992
 

-Current kudos goes to:
Gerry Bixenspan, Barbara Bloomfield, Larry Collins, John Ferlazzo, Maureen Goldman, Bob Ingersoll, Synda Kollman, Mark Krause, Steve Kurtzer, Rick Locke, Patty Lynch, Michael Murphy, Gordon Purcell, Colleen Roth, Joe Rubi