Fox Networks this summer will launch Nat Geo Mundo, a Spanish-language extension of its flagship National Geographic Channel brand.
The network will go live on July 1 in approximately 4 million homes, via distribution agreements it has lined up with Cox Communications, DISH Network and Verizon’s FiOS TV.
At launch, Nat Geo Mundo will offer a slate of programs culled from its established international siblings; moreover, some series that originated on NGC will be retooled for a Hispanic audience.
Among the NGC series set to get the Mundo treatment are The Dog Whisperer with Cesar Millan and Mega Structures.
Nat Geo Mundo will also run freshly commissioned and acquired original series and specials.
The rollout comes on the heels of the 2010 Census, the results of which underscore the power of the Hispanic demographic. Latinos now represent one in six Americans, or nearly 50.5 million in all, up 43 percent from around 35.3 million in 2000.
“Nat Geo Mundo will seek to inspire U.S. Latino families in their pursuit of prosperity, by expanding their horizons through entertainment about the world that surrounds them,” said Hernan Lopez, president and CEO of Fox International Channels. “The channel will provide hundreds of hours of top-notch Spanish-language programming for forward-thinking Latino families who want smart and innovative entertainment.”
Continue to next page →
