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NEW YORK Lucia Ballas-Traynor, svp, gm of MTV Tr3s, has been appointed publisher of People en Espanol, Time Inc. Entertainment Group president Paul Caine announced today.
Ballas-Traynor, a trailblazing TV and entertainment executive who knows what it’s like to straddle the duality of an American lifestyle with her Chilean heritage, will assume her new role on August 18.
She fills the post left vacant by the departure in late April of former publisher Jacqueline Hernandez, who is now chief operating officer of Telemundo.
Ballas-Traynor comes to the glossy Spanish-language entertainment title from MTV Tr3s, where she successfully re-branded and mounted the fledgling network from the former MTV Espanol, helping to establish a TV and consumer market aimed at bicultural, bilingual youth.
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