MTV Orders Pilot Based on the Scream Movies, Thin Slate of Three New Shows | Adweek
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The 2013-14 Upfront

MTV Orders Pilot Based on the Scream Movies

Despite ratings challenges, net’s 2013-14 slate is weak beer

Neve Campbell in Wes Craven's Scream 3. Photo: Joseph Viles Dimension Films

For a network that has lost nearly a quarter of its GRPs, MTV’s upfront slate is not particularly ambitious.

The network on Thursday announced it has given the green light to three new series while ordering a pilot based on the four-volume horror-movie franchise, Scream.

Dimension Films is producing the hour-long TV version of Wes Craven and Kevin Williamson’s $500 million cash cow, with Craven in talks to direct. The show has been in development since last June.

The timing of the project is a bit curious, as the latest installement in the series, SCRE4M, grossed just $38.2 million domestically. By comparison, the charter film in the series, 1996’s Scream, scared up $176 million stateside.  

Writers and on-camera talent have yet to be identified. Should the pilot merit a series order, MTV’s Scream would premiere in summer 2014.

Other new shows in the works include: Generation Cryo, an hour-long reality series about kids of the same age whose fathers were all sperm donors, and Nurse Nation, about itinerant nurses assigned to work at a hospital in a new city. Also in development is The Hook Up (working title), a dating show set to air on weekday afternoons. 

No further development at the flagship was announced, but MTV2 has a pair of comedic series on the boil. And yes, Snooki & JWoww will be back in the MTV lineup for a third season.

Per Nielsen, MTV finished 2012 ranked 27th among ad-supported cable networks, averaging 509,000 total-day viewers. Prime time deliveries fell 24 percent to 907,000 viewers.

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